by Marketing on January 22, 2010
In our efforts to raise hope for the unmistakable need of the people of Haiti, we hosted a fundraiser on Thursday January 21st, at The District.
With funds destined for Samaritan’s Purse, and The Canadian Red Cross, we collectively raised $9,110. Amazing!
A huge thank you to Kristen Klok from Samaritan’s Purse for being on site with us, and educating our guests about the wonderful work you are doing around the world. We had a delicious suckling pig roast, and numerous friends came with donations for the silent auction. We’ve made a short video about the event ►HELP HAITI◄ and posted some pictures right here on the site. Check them out!
Thank you Calgary,
All the Staff at Red Door Brands
by Marketing on January 13, 2010
Well, actually. We have plenty of chicken – I just have Kim Mitchell stuck in my head this morning…
As of last week, The District is proudly serving chicken wings produced at local Alberta farms! Chef Heather would like to share a few facts about chickens produced in Alberta.
- Most of Alberta’s 265 chicken farms are family owned and operated.
- Since 1994, Alberta producers have produced an average of 98.5 million kilograms of chicken each year. In 2002, they produced more than 113 million.
- Chickens raised for meat are not the same type of chicken that produce table eggs.
- Most Alberta chicken farmers produce 6 flocks of chicken a year.
- Most chicken, on average, will eat 4 kilograms of feed in order to reach market size. For an average flock of 20,000 birds, over 80,000 or 6 1/2 truck loads of chicken feed is used!
- Albertans , on average, eat 30.3 kilograms of chicken per year. This amount has steadily increased since 1974!
- Chicks are delivered to the farm from the hatchery, usually the same day they are hatched.
- Chickens are housed in clean, well ventilated, climate-controlled barns where they are free to wander, drink and eat at will. The floor is generally covered with a litter of straw or soft, dry wood shavings or paper.
- Grain is the main ingredient of all chicken feed. So, all chickens are “grain-fed.” The chicken feed is comprised of grain [60%] (wheat, corn or barley); a protein source (soybean meal, canola meal); vitamins; minerals; amino acids; and a fat source for energy.
- Chickens are not injected with any hormones. The use of hormones in poultry is not allowed in Canada and has been illegal for over three decades.
One more way that The District is bringing you market fresh product, that’s raised locally, treated ethically, and of course prepared with TLC. Chicken Wings are 15cents each, every night at The District. According to hotwings.ca that’s one of the best deals in cow town! Hope to see you soon.
by Marketing on January 7, 2010
The next screening of fresh is scheduled for Tuesday January 12th, 2010. It’s new thinking about what we’re eating, and the start of a movement. District is committed to getting this message across, and supporting local & sustainable business along the way. Check it out!
Why is a documentary demonstrating the ickiness of industrial agriculture and the health, and environmental benefits of raising our food differently, so popular? District owner Darren Gurr has a theory: Fresh’s time has come. Fresh is the Next Big Thing. Fresh is picking up steam and going to be a bona fide movement before long.
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Many Calgarians are sick of industrial food; judging by the audiences that have come out to see earlier screenings of Fresh. And really, who wants a tasteless, lard-ridden donut; manufactured in Toronto, flash-frozen and delivered 3,549 kilometres to your local tim’s store? You see the line-ups at the drive thru, and the logo’d wrappers in the streets — crap food is an unfortunate by-product of our mass consumer society.
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But it doesn’t have to be. And that’s the point of Fresh. Farmers can raise chickens or pigs or cows without pumping them full of hormones or cramming them in little enclosures to fatten them up in record times. Vegetables can be raised on urban farms and still be affordable. Seriously! With the right technology and a commitment to farming a little differently, modern tillers of the earth can produce wonders.
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And by wonders we mean tomatoes that taste like, well, tomatoes. The same goes for pork or chicken or lettuce or any of the other many plants and animals humans consume in their diets. The Fresh movement demands that food tastes good, that it have flavour, AND be nutritious.
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Join the movement, brothers and sisters. Demand that your food be fresh. Come to District at 607-11 Avenue SW, on Tuesday January 12th, 2010 and see what all the fuss is about.
Admission is FREE.
Chef Heather is preparing delicious samples at 6PM. Screening is at 7PM. Please RSVP, we’d love to save a seat for you!
◙403.233.2433
◙fresh@reddoorbrands.com
◙http://twitter.com/enjoydistrict
◙ Last Screening of Fresh is scheduled for Tuesday February 9th, 2010. Have a documentary you’d like us to screen? Let us know!
In our efforts to raise hope for the unmistakable need of the people of Haiti, we hosted a fundraiser on Thursday January 21st, at The District.
